March 22, 2021
It’s a known fact that as humans we sweat to cool ourselves down during physical exertion. By keeping the sweat on our skin, we allow our bodies to thermoregulate themselves more efficiently, so we can perform better for longer. Despite this, most athletic apparel companies promote moisture wicking fabrics, which pull the sweat from your skin into your apparel. Unfortunately, wicking the sweat away from our body during exercise actually forces it to waste valuable energy producing more sweat in an effort to cool itself down. This results in overheating faster and a diminished performance, not to mention apparel that is soaking wet and uncomfortable.
Zenkai apparel takes all of this into account, and offers you gear that keeps you cool for longer, increases durability and performance, and allows you to bring your very best to every workout. Embrace your sweat and let your body’s evolutionary abilities do their thing rather than working against them. Join the anti-wicking revolution and start wearing your Zenkai today!
April 20, 2023
Mon-Fri: 9am - 5pm PST